TRACKSIDE

ROK SOBA JOINS BTC RACING FOR 2020 SEASON FINALE

TEAM NEWS

10 November 2020

Alcohol-free ‘Zero FEAR’ beer and merchandise brand Rok Soba has joined forces with BTC Racing for the 2020 Kwik Fit British Touring Car Championship season finale at Brands Hatch this coming weekend (14-15 November).

The go-to lifestyle brand’s distinctive Death Head Hawkmoth logo will adorn Josh Cook’s #66 Honda Civic Type R FK8 for the final three rounds of the  UK’s premier motor racing series in a bid to showcase the launch of its 2021 plans for a new range of alcohol-free drinks, merchandise, and events.

Joining Rok Soba on the BTC Racing machine is Lind Harley-Davidson brand Newmarket & Norwich and Captain Fawcett, companies which have supported the emergent brand and form part of its future plans.

“This is a fantastic opportunity for a new and emerging brand to come and join the BTC Racing Team. It’s a great way to end the year on a very happy note.”

Rok Soba Co-founders Shaun and Lee Fennings commented; “2020 has been a tough and challenging year for us all, and sadly, many small businesses haven’t survived the impact that Covid-19 has had on them. Rok Soba also reached a junction where its future was in jeopardy. But we couldn’t give up on a brand that is helping and inspiring so many people around the globe.”

“Rok Soba was delighted to be approached by BTC Racing who generously offered us placement on Josh Cook’s car for the season finale at Brands Hatch. This will inevitably help Rok Soba announce its plans through the media, primarily from ITV’s live coverage.”

BTC Racing Joint Team Principal Bert Taylor added; “Small businesses need a boost during these hard times and I am impressed by the tenacity and commitment of the Rok Soba brothers, even in the face of adversity. I respect what they do for others and their message is one that the team fully support. Having good times without alcohol is something we should all aspire to, and promoting Rok Soba’s drive safe and mindful approach to drinking will undoubtedly resonate with many of us, creating a positive impact both inside and outside of motorsport.”

“This is a fantastic opportunity for a new and emerging brand to come and join the BTC Racing Team, especially at the very last round of what has been a difficult season. It’s a great way to end the year on a very happy note.”

Please visit www.roksoba.rocks for your chance to win a limited edition Rok Soba X BTC Racing shirt and follow @roksoba for regular updates.